MGT301 Quiz Solution
· A well designed marketing information system (MIS) begins and ends with which of the following?
· User
· Vendor
· Competitors
· Company
the production concept which is the oldest concept in marketing management philosophies is useful only when:
· Demand of a product exceeds supply
· Demand of a product exceeds supply
· Supply of a product exceeds demand
· Supply and demand both are equal
· No relation in demand and supply
the basic purpose of all departments and forces of a company is:
· To provide customer value and satisfaction
· To decrease cost of production
· To increase sales of a firm
· To increase brand equity
The checking of ongoing performance against the annual plan is the part of which of the following options?
· Strategic control
· Operating control
· Marketing control
· Operating control
The fundamental purpose of marketing is:
· reating awareness
· Positioning a brand
· Communication
· None of the given options
ABC organization wants to launch a new baby cereal in the market. For this purpose it wants to get information about the selection of different products by parents. This process of getting information falls under which of the following marketing function?
· Risk taking to enter into a new market
· Financing the business
· Securing Marketing Information
· Information about the ways to do business
Nokia has highest market share in the mobile industry in Pakistan with high customer base because they are delivering:
· Value
· Benefits
· All of the given options
Nestle came with a new bundle offer for its young customers, it will communicate through?
· Positioning
· Word of mouth communication
· Pricing
· Promotion
In marketing viewpoint, Ms. Laila is thirsty, so thirst is _______. She has Rs. 30 to purchase water bottle to satisfy her _________.
· Need, want
· Need, demand
· Want, demand
· Demand, want
Which of the following is a tangible product?
· HBL account
· HTC cell phone
MH (Military Hospital)
Which of the following is NOT part of the microenvironment?
· Cultural forces
· Financial intermediaries
· Customer markets
Company XYZ is offering modified or new products to its current market segments. Company XYZ is applying which of the following strategy for growth?
· Market development
· Market penetration
· Diversification
Product development
Selling concept is focused on all, EXCEPT:
· Sell at any price
· Focus on one time transaction
· Quality
· The marketing research step that comes after “identifying and defining the research problem” in the marketing research process is which one of the following?
· Interpretation
· Implementation
· Developing the research plan
· Observation
New technology leads towards the production of new goods and services, it also:
· Lower the availability of existing products
· Lower the quality of existing products
· Lower the prices of existing products
· None of the given options
·
Marketing plan ends at which of the following component?
· Executive summary
· Control
· Budget
· Marketing strategy
The fundamental purpose of marketing is:
· Creating awareness
· Positioning a brand
· Communication
· None of the given options
New technology leads towards the production of new goods and services, it also:
· Lower the availability of existing products
· Lower the quality of existing products
· Lower the prices of existing products
· None of the given options
The socioeconomic view is that management’s social responsibility goes beyond making profits to include:
· lacing members of society on welfare
· Protecting and improving society’s welfare
· Minimizing the welfare of society in exchange for profits
Protecting and improving the organization’s profits
· Cultivating a learning culture where organizational members systematically gather knowledge and share it with others in the organization so as to achieve better performance is called:
· Knowledge management
· Technical management
· Software management
· Systems management
In Pakistan CBR has introduced some new rules of income tax and sales tax and its mandatory for organizations to follow those laws. This environmental condition is known as
· Economic
· Political/legal
· Socio cultural
· Technologica
· A well designed marketing information system (MIS) begins and ends with which of the following?
· User
· Vendor
· Competitors
· Company
the production concept which is the oldest concept in marketing management philosophies is useful only when:
· Demand of a product exceeds supply
· Demand of a product exceeds supply
· Supply of a product exceeds demand
· Supply and demand both are equal
· No relation in demand and supply
the basic purpose of all departments and forces of a company is:
· To provide customer value and satisfaction
· To decrease cost of production
· To increase sales of a firm
· To increase brand equity
The checking of ongoing performance against the annual plan is the part of which of the following options?
· Strategic control
· Operating control
· Marketing control
· Operating control
The fundamental purpose of marketing is:
· reating awareness
· Positioning a brand
· Communication
· None of the given options
ABC organization wants to launch a new baby cereal in the market. For this purpose it wants to get information about the selection of different products by parents. This process of getting information falls under which of the following marketing function?
· Risk taking to enter into a new market
· Financing the business
· Securing Marketing Information
· Information about the ways to do business
Nokia has highest market share in the mobile industry in Pakistan with high customer base because they are delivering:
· Value
· Benefits
· All of the given options
Nestle came with a new bundle offer for its young customers, it will communicate through?
· Positioning
· Word of mouth communication
· Pricing
· Promotion
In marketing viewpoint, Ms. Laila is thirsty, so thirst is _______. She has Rs. 30 to purchase water bottle to satisfy her _________.
· Need, want
· Need, demand
· Want, demand
· Demand, want
Which of the following is a tangible product?
· HBL account
· HTC cell phone
MH (Military Hospital)
Which of the following is NOT part of the microenvironment?
· Cultural forces
· Financial intermediaries
· Customer markets
Company XYZ is offering modified or new products to its current market segments. Company XYZ is applying which of the following strategy for growth?
· Market development
· Market penetration
· Diversification
Product development
Selling concept is focused on all, EXCEPT:
· Sell at any price
· Focus on one time transaction
· Quality
· The marketing research step that comes after “identifying and defining the research problem” in the marketing research process is which one of the following?
· Interpretation
· Implementation
· Developing the research plan
· Observation
New technology leads towards the production of new goods and services, it also:
· Lower the availability of existing products
· Lower the quality of existing products
· Lower the prices of existing products
· None of the given options
·
Marketing plan ends at which of the following component?
· Executive summary
· Control
· Budget
· Marketing strategy
The fundamental purpose of marketing is:
· Creating awareness
· Positioning a brand
· Communication
· None of the given options
New technology leads towards the production of new goods and services, it also:
· Lower the availability of existing products
· Lower the quality of existing products
· Lower the prices of existing products
· None of the given options
The socioeconomic view is that management’s social responsibility goes beyond making profits to include:
· lacing members of society on welfare
· Protecting and improving society’s welfare
· Minimizing the welfare of society in exchange for profits
Protecting and improving the organization’s profits
· Cultivating a learning culture where organizational members systematically gather knowledge and share it with others in the organization so as to achieve better performance is called:
· Knowledge management
· Technical management
· Software management
· Systems management
In Pakistan CBR has introduced some new rules of income tax and sales tax and its mandatory for organizations to follow those laws. This environmental condition is known as
· Economic
· Political/legal
· Socio cultural
· Technologica
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