How to protect your business web site
The Web sites of companies can be an excellent tool for promoting e-commerce and promote sales. However, with increasing this trade, the greater the risk that others may copy the look and feel of your company website, some elements or content. It also increases the risk that the companies are accused of unauthorized use of the intellectual property assets of third parties. In this article some of the basic issues to be taken into account before creating a Web site is discussed.
What elements of the Web site can be protected?
You can protect numerous elements of Web site companies with intellectual property (IP). For example:
• The e-commerce systems, search engines and other Internet tools techniques may be protected by patent or utility model;
• software , including HTML code of text used on the websites may be protected by copyright and patent, as prescribed by national legislation;
• Web site design is probably given to protecting copyright;
• content creative website, for example, text, photographs, graphics, music and videos, may be protected by copyright;
• Databases can be protected by copyright laws in this regard;
• trade names, logos, product names and domain names and other signs posted on the Web site of your company may be protected as trademarks;
• the graphic symbols created by computer , the screen images, the graphical user interfaces and even Web pages can be protected by industrial design law;
• the sensitive aspects of the Web site (such as graphics, source code, object code, algorithms, programs or other technical descriptions, data charts, logic charts, user manuals, data structures and content databases) can be protected by trade secret law, as long as they are not disclosed to the public and your company has taken steps to keep it secret.
How to protect your business website
a) Protecting IPR: If from the moment your company does not develop appropriate measures to protect their IP strategies, you risk losing all rights therein. Therefore, you must:
• Register their trademarks
• Register a domain name that is easy to use and is representative of your brand or business name, or the nature of your business. If the domain name can also be registered as a trade mark, it is desirable to do so, since this way your company can more adequately enforce their rights against those who attempt to use the name to market similar products and services, and prevent others from registering the same name as mark;
• Consider patenting business methods used on the Internet in countries where such protection is contemplated;
• Register your Web site and protected by copyright in the copyright office of the countries in which this option is expected elements ;
• Precautions concerning the disclosure of its trade secrets. Ensure that all holders of confidential information type (eg, employees, contractors, maintenance companies, companies that deal with the central system, the Internet service providers) to sign a confidentiality agreement.
• Consider taking out an insurance policy to cover legal costs if they have to take action against offenders. Make sure to record this fact by publishing a notice on the Web site of the company, which could deter potential offenders.
b) Make the public know that the content is protected: many people assume that the material may be freely used Web sites, so users should be reminded that your company has certain IP rights
• It brands the company with the symbols ®, TM, SM or equivalent symbols . It is also possible to use a copyright notice (the symbol ©, the word "Copyright" or the abbreviation "Copr.", The name of the copyright holder and the year in which it was first published work ) to alert the public that the material is protected by copyright.
• Another possibility is to use watermarks incorporating information about copyright in the digital content itself. For example, you can create a watermark in a music file using fragments of music to encode certain information concerning ownership. The digital watermark may appear manifestly such as copyright notices in the margin of the photographs, also can be embedded in the document, as the paper documents or be built so that it can detected normally and can be extracted only knowing how and where to search. Visible watermarks are suitable as a deterrent; invisible easy tracking works on the Internet and provide proof in case of theft.
• A date and time can also be used. It is a label attached to a digital content that shows what state the content was at one time. The date and time display is useful because otherwise it is fairly easy to modify the content and timing of a digital document to be maintained by the operating system is concerned (eg, date of creation and modification). It used a specialized mechanism for indicating date and time attesting to the information contained in the digital label.
c) Ask the public know what use can be made of content : consider a warning on every page of the website explaining his company's position regarding the use of the site. Thus users will know at least what uses are allowed (for example, can create links to the site, download and print material from the site and under what conditions), and who to contact to obtain the appropriate authorization.
d) Control access to the website content of your company as well as its use: it is use TPMs limiting access to works published on the website of your company only to users who agree to certain conditions use or they have paid for it. Usually the techniques listed below are used:
• The agreements included in the website are often used to grant users a limited license to use the content of your business website or the content available through the site.
• Generally, computer programs, sound recordings and audiovisual works may use encryption to protect against unauthorized use. When the client downloads a file content, a special program, putting you in contact with a body of rights management to arrange payment, decrypts the file and assigns a single "key", for example, a password to to see or hear the content.
• Access control and conditional access systems . In its simplest form, such systems verify the user's identity, the identities of media files and privileges (read, modify, execution, etc..) Held by each user for each file. Can be configured in many ways access to the electronic content of the website of your company, so that the document can be displayed without being printed or to be used only for a limited period or is linked only to the computer in which it was originally downloaded.
• It only disseminate images of insufficient quality for allegedly misuse. For example, your company may post on the Web site images that are detailed enough to determine whether they could be used, for example, in an advertising brochure, but not of sufficient quality to be reproduced in a magazine.
• The fingerprints are hidden serial numbers that identify customers who have violated the licensing agreement to deliver the property to third parties.
The Web sites of companies can be an excellent tool for promoting e-commerce and promote sales. However, with increasing this trade, the greater the risk that others may copy the look and feel of your company website, some elements or content. It also increases the risk that the companies are accused of unauthorized use of the intellectual property assets of third parties. In this article some of the basic issues to be taken into account before creating a Web site is discussed.
What elements of the Web site can be protected?
You can protect numerous elements of Web site companies with intellectual property (IP). For example:
• The e-commerce systems, search engines and other Internet tools techniques may be protected by patent or utility model;
• software , including HTML code of text used on the websites may be protected by copyright and patent, as prescribed by national legislation;
• Web site design is probably given to protecting copyright;
• content creative website, for example, text, photographs, graphics, music and videos, may be protected by copyright;
• Databases can be protected by copyright laws in this regard;
• trade names, logos, product names and domain names and other signs posted on the Web site of your company may be protected as trademarks;
• the graphic symbols created by computer , the screen images, the graphical user interfaces and even Web pages can be protected by industrial design law;
• the sensitive aspects of the Web site (such as graphics, source code, object code, algorithms, programs or other technical descriptions, data charts, logic charts, user manuals, data structures and content databases) can be protected by trade secret law, as long as they are not disclosed to the public and your company has taken steps to keep it secret.
How to protect your business website
a) Protecting IPR: If from the moment your company does not develop appropriate measures to protect their IP strategies, you risk losing all rights therein. Therefore, you must:
• Register their trademarks
• Register a domain name that is easy to use and is representative of your brand or business name, or the nature of your business. If the domain name can also be registered as a trade mark, it is desirable to do so, since this way your company can more adequately enforce their rights against those who attempt to use the name to market similar products and services, and prevent others from registering the same name as mark;
• Consider patenting business methods used on the Internet in countries where such protection is contemplated;
• Register your Web site and protected by copyright in the copyright office of the countries in which this option is expected elements ;
• Precautions concerning the disclosure of its trade secrets. Ensure that all holders of confidential information type (eg, employees, contractors, maintenance companies, companies that deal with the central system, the Internet service providers) to sign a confidentiality agreement.
• Consider taking out an insurance policy to cover legal costs if they have to take action against offenders. Make sure to record this fact by publishing a notice on the Web site of the company, which could deter potential offenders.
b) Make the public know that the content is protected: many people assume that the material may be freely used Web sites, so users should be reminded that your company has certain IP rights
• It brands the company with the symbols ®, TM, SM or equivalent symbols . It is also possible to use a copyright notice (the symbol ©, the word "Copyright" or the abbreviation "Copr.", The name of the copyright holder and the year in which it was first published work ) to alert the public that the material is protected by copyright.
• Another possibility is to use watermarks incorporating information about copyright in the digital content itself. For example, you can create a watermark in a music file using fragments of music to encode certain information concerning ownership. The digital watermark may appear manifestly such as copyright notices in the margin of the photographs, also can be embedded in the document, as the paper documents or be built so that it can detected normally and can be extracted only knowing how and where to search. Visible watermarks are suitable as a deterrent; invisible easy tracking works on the Internet and provide proof in case of theft.
• A date and time can also be used. It is a label attached to a digital content that shows what state the content was at one time. The date and time display is useful because otherwise it is fairly easy to modify the content and timing of a digital document to be maintained by the operating system is concerned (eg, date of creation and modification). It used a specialized mechanism for indicating date and time attesting to the information contained in the digital label.
c) Ask the public know what use can be made of content : consider a warning on every page of the website explaining his company's position regarding the use of the site. Thus users will know at least what uses are allowed (for example, can create links to the site, download and print material from the site and under what conditions), and who to contact to obtain the appropriate authorization.
d) Control access to the website content of your company as well as its use: it is use TPMs limiting access to works published on the website of your company only to users who agree to certain conditions use or they have paid for it. Usually the techniques listed below are used:
• The agreements included in the website are often used to grant users a limited license to use the content of your business website or the content available through the site.
• Generally, computer programs, sound recordings and audiovisual works may use encryption to protect against unauthorized use. When the client downloads a file content, a special program, putting you in contact with a body of rights management to arrange payment, decrypts the file and assigns a single "key", for example, a password to to see or hear the content.
• Access control and conditional access systems . In its simplest form, such systems verify the user's identity, the identities of media files and privileges (read, modify, execution, etc..) Held by each user for each file. Can be configured in many ways access to the electronic content of the website of your company, so that the document can be displayed without being printed or to be used only for a limited period or is linked only to the computer in which it was originally downloaded.
• It only disseminate images of insufficient quality for allegedly misuse. For example, your company may post on the Web site images that are detailed enough to determine whether they could be used, for example, in an advertising brochure, but not of sufficient quality to be reproduced in a magazine.
• The fingerprints are hidden serial numbers that identify customers who have violated the licensing agreement to deliver the property to third parties.
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