2016 Volvo XC90 first-drive – Scandinavia on wheels
Nordic noir has invaded our television and our bookshelves, and now Volvo wants to do the same for luxury SUVs with the all-new 2016 XC90. As many companies, automotive and otherwise have discovered, throwing money at a problem isn’t necessarily the best way to fix it. Nonetheless, it helps to have deep pockets when you’re tasked with completely reinventing your line-up, and Volvo has spent over $11bn since it was sold to Geely in 2010 and began to rebuild its range from the ground up. Now, we’re getting a taste of what that money bought, and like moody Scandinavian detectives, it turns out to be complicated.
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Nordic noir has invaded our television and our bookshelves, and now Volvo wants to do the same for luxury SUVs with the all-new 2016 XC90. As many companies, automotive and otherwise have discovered, throwing money at a problem isn’t necessarily the best way to fix it. Nonetheless, it helps to have deep pockets when you’re tasked with completely reinventing your line-up, and Volvo has spent over $11bn since it was sold to Geely in 2010 and began to rebuild its range from the ground up. Now, we’re getting a taste of what that money bought, and like moody Scandinavian detectives, it turns out to be complicated.
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