Apple acquires Metaio with a view to augmented reality
Apple has taken a big step into augmented reality by acquiring Metaio, a German company whose technology has been used by Macy’s, BMW and furniture retailer Ikea.
Augmented reality systems add information to a user’s view of the world to help them do things like work, shop or drive. Whereas virtual reality makes it look like you’re in a different place, AR allows you to be more informed about your actual surroundings.
BMW has demonstrated glasses that display navigation data and other travel information, and link up with cameras on the outside of a car, to let a driver see “through” the vehicle for tasks like parking. A startup called Augment offers software for iOS and Android that lets users visualize 3D renderings within the space in front of them, for jobs like designing store displays.
Apple has taken a big step into augmented reality by acquiring Metaio, a German company whose technology has been used by Macy’s, BMW and furniture retailer Ikea.
Augmented reality systems add information to a user’s view of the world to help them do things like work, shop or drive. Whereas virtual reality makes it look like you’re in a different place, AR allows you to be more informed about your actual surroundings.
BMW has demonstrated glasses that display navigation data and other travel information, and link up with cameras on the outside of a car, to let a driver see “through” the vehicle for tasks like parking. A startup called Augment offers software for iOS and Android that lets users visualize 3D renderings within the space in front of them, for jobs like designing store displays.
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