Chromebook sales set to take off
Worldwide Chromebook sales to end users is on pace to reach 7.3-million units in 2015, a 27% increase from 2014, according to Gartner. Education is the primary market for Chromebooks and represented 72% of the global Chromebook market in 2014.
“Since the first model launched in mid-2011, Google’s Chromebook has seen success mainly in the education segment across all regions,” says Isabelle Durand, principal analyst at Gartner. “In 2014, the education sector purchased 72% of Chromebooks in EMEA, 69% in Asia/Pacific, and 60% in the US.”
In the business segment, purchases of Chromebooks remain low despite interest from small and midsize businesses (SMBs) and vertical industries. Google is increasingly targeting the business segment with its Chromebook for Work suite of office applications and has continuously improved access and functions by making more applications and services available offline.
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