How BlackBerry got blindsided by the iPhone
Apple in 2007 introduced the world to the iPhone and the smartphone industry would be the same. In an instant, Apple's take on what a phone should look like and how it should operate became the de-facto standard amongst all manufacturers hoping to compete in the burgeoning smartphone market.
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And while some companies, like Samsung, ably adjusted their products accordingly, others, like BlackBerry, were completely blindsided by the new consumer-oriented smartphone market that had been created.
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